Fmr Descript Director of Growth, Sandy Diao: How to Build a Paid Marketing Machine, The Rise of User Generated Content and How to Use It

Sandy Diao is one of the most exceptional growth leaders of the last decade. Sandy has scaled products to over 200M+ users and led growth teams at Descript, Meta and Pinterest. She is also a prolific writer all on things growth here. 

In Today's Episode We Discuss:

• Biggest Growth Lessons from Pinterest

• What is a Good vs a Bad Growth Hypothesis

• Common Mistakes in Growth Strategies

• Channel Fit: When You Have It & What To Do

• Return on Ad Spend (ROAS) 101: How to Build a Paid Marketing Machine

• How to Do SEO and Long-Term Growth Investments

• Doubling Down on Successful Channels

• The Unchanging Foundations of SEO

• Generative AI Engines vs. Traditional Search Engines

• Paid Marketing Channels: What's Overrated?

• The Rise of User-Generated Content (UGC)

• TikTok Ads: Expectations vs. Reality

• Brand Marketing: What is Real vs What is BS?

• The Importance of Feature Launches

• Hiring for Growth: When and Who?

• Quick Fire Round: Onboarding, Notifications, and Growth Channels