Wix CMO, Omer Shai: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric

Omer Shai serves as the CMO at Wix. Shai leads a team of over 400 people and is responsible for the company's global online and offline marketing activity, which boasts an incredible growth of approximately 3 million new users every month. Under Shai, the marketing department has executed hundreds of worldwide campaigns for television and social including 5 Super Bowl commercials, creative videos, podcasts and more.

In Today's Show We Discuss:

• The AI Agent Revolution: 93% Automation?

• Why I'm Buying TWO Super Bowl Ads This Year

• The $100M Marketing Secret: Brand vs. Performance

• Why LTV is Bullshit (and What You Should Use Instead)

• 10x Your Growth: How to Find Tomorrow's Arbitrage

• SEO is Dying? Why I'm Increasing My Ad Spend Anyway

• The TikTok Fail: Why Even Big Brands Can't Crack It

• Stop Selling the "Why": Put the Product in the Center

• Will AI Make You Unemployed? A Warning for Marketers

• Why Celebrity Endorsements Never Work