Wiz CMO, Raaz Herzberg: How Wiz Built a $30BN Brand in Enterprise & What Worked vs What Was a Mega Failure

20Growth

Dec 12, 2025

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Raaz Herberg is the Chief Marketing Officer and VP Product Strategy at Wiz, the fastest-growing cloud security company in history. As one of the first 10 employees, Raaz has helped scale the business from nothing to a multi-billion-dollar ARR business. Before Wiz, Raaz was a Senior PM working on Azure at Microsoft.

In Today's Episode We Discuss:
  • What No One Knows About The Early Wiz Days

  • Most Effective Marketing Wiz Ever Did? Lessons from it?

  • How Wiz Mastered Enterprise Sales and Product Development

  • The Value of Proof of Concept an Why Everyone Gets Them Wrong

  • Why The Best Leaders Give More Equity Than They Should

  • The Impact of COVID on Business Operations

  • What in AI is No One Talking About That Everyone Should Be?

  • Why Does Raaz Think Custom Tools Will Dominate the Enterprise?

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