David Co-Founder & CEO, Peter Rahal: Hitting $100M Revenues in David's First Year: Lessons & Mistakes

Peter Rahal is the Co‑Founder & CEO of David Protein, the highest protein‑to‑calorie ratio for any protein bar on the market. Peter has raised over $85M from Greenoaks, Dr. Peter Attia and Dr. Andrew Huberman with the latest round valuing the company at $725 million. The company is poised for over $100 million in first‑year revenue. Formerly, Peter co‑founded RXBAR in his mom’s basement with a $10k start, growing it into a household brand and selling it to Kellogg for $600 million. poised for over $100 million first‑year revenue  

In Today's Episode We Discuss:

• The One Piece of Advice from My Father That Made $600M

• Selling Protein Bars from a CrossFit Gym to $2M in Year One

• Why Raising Money Early Would Have Killed RXBAR’s Success

• Product vs Brand: What Every Brand Gets Wrong Today

• Why Red Bull is the Best Brand in the World? What Can We Learn From It? 

• Are Brands the New Religion? How Status and Community Really Work

• The Boiled Cod Stunt: Brilliant Marketing or Massive Waste of Time?

• Selling RXBAR for $600M: Inside the Decision and the TAM Ceiling

• $100M Overnight: What Really Changes When You Get Rich

• The Hidden Costs of Success: Health, Relationships and Obsession

• Why Peter Doesn’t Care What People Think… and Actually Likes Upsetting Them

• The $10B Plan for David: From Protein Bars to a Portfolio of Brands