Legora CEO & Co-Fonder, Max Junestrand: Harvey vs Legora: Who Wins Legal and How to Play When You Have $600M Less Funding

20Growth

Aug 15, 2025

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Max Junestrand is the Co-Founder and CEO @ Legora, the collaborative AI powering the next generation of lawyers. Now this is an insane story for many reasons; first, Max turned down a multi-million dollar career in gaming to build Legora. Second, he has raised from the best of the best including Benchmark and IVP. Third, he has scaled the firm with 1/6th of the capital of his closest competitor, Harvey have raised a reported $800M while Legora have raised just $120M.

Agenda:

From Pro Gamer to AI Founder: How World of Warcraft Shaped Max’s Mindset

The $5–10M Gaming Career He Walked Away From

Are AI Models Plateauing… or Just Getting Started?

Swarms of LLMs: The 100x Cost Bet That Could Change Legal Forever

Partnering With the Lawyers You’re “Killing”

How He Cracked Sweden’s Hardest-to-Enter Law Firm

The $500K Coffee That Saved the Company at YC

Closing 15 Term Sheets in 7 Days – Why Benchmark Won

Beating a $5BN Rival With a Fraction of the Funding

Building a Cult Culture: The 9-9-6 Mentality in Europe

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