Matt Pohlson, Co-Founder at Omaze: From Near Death Experience to Unicorn Startup

The Memo

Jun 6, 2025

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Matt Pohlson is the co-founder and Chairman of Omaze, the most insane story in startups that you have never heard. From near death experience to working with Arnold Schwarzenegger, George Clooney and The Pope. Omaze has raised over $200 million for charity by offering once-in-a-lifetime experiences with celebrities and icons. He's a master storyteller, a purpose-driven builder, and one of the most creative entrepreneurs in modern philanthropy.

In Today’s Episode We Discuss:


- The Magic Johnson Moment That Sparked Omaze
- From $780 to $1.7M: The Breaking Bad Campaign That Changed Everything
- Star Wars, Schwarzenegger, and Selling Dreams
- He Flatlined in Surgery… And Everything Changed
- How Near-Death Killed Fear and Transformed His Leadership
- Why Fear Isn’t Real & How to Beat It
- The $250K Bet That Changed Omaze’s Business Forever
- Launching Houses: The Pivot to $100M+ Revenue
- The Science of Storytelling: Make the Customer the Hero
- Why TV Still Works: $35M Ad Spend Secrets
- How They Almost Went Out of Business
- The Deck That Saved Omaze Mid-COVID
- Loneliness, Therapy, and the CEO Mental Game
- From Self-Doubt to Self-Love: The Hoffman Process
- How to Lead With Story, Science, and Soul
- Should Omaze Go Public?
- Addiction, Ambition, and Why Fulfillment Can Kill Hunger
- Revenue Per Employee: $7M a Head!
- Matt’s 10-Year Vision: Fortune 500. #1 in Charity.

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