Palta CGO, Ketty Slonimsky: How to Use Influencers to Scale Growth Insanely Fast & How to Optimise User Onboaring for Growth
20Growth
Oct 3, 2025
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Ketty Slonimsky is Chief Growth Officer at Palta, the platform behind apps like Flo (the #1 female health app with 77M+ MAU), Simple, and Zing AI, where she leads a centralized growth function across the portfolio. She was previously first VP Product & Growth at HeliosX (£900M+ ARR, bootstrapped D2C healthtech), has advised companies like SonderMind, Runna, Guardio, Cheddar, P&G Digital Ventures, and is a board advisor at HeliosX.
In Today's Episode We Discuss:
What is Growth and When to Hire For It
Three Profiles of Successful Growth Leaders
Challenges and Learnings from Failed Ventures
How to Optimise User Onboarding for Growth
Biggest Lessons on Retention
How to Artificially Create Organic Growth and Community Building
Why LTV Models are BS
How to Use Influencers to Grow Insanely Fast
The Metrics that Matter in Growth
Push Notifications and Engagement: What To Do vs What Not to Do?
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