Antoine Le Nel, CGO @Revolut: How Revolut Launch and Grow Products & Why CAC is a BS Metric

Antoine Le Nel is the Chief Growth and Marketing Officer at Revolut, one of the fastest growing fintechs on the planet. Prior to Revolut, Antoine spent an incredible 7 years at King (Makers of Candy Crush) overseeing continuous expansion of the world’s most famous mobile game as VP of Growth.

10 Questions with Revolut’s Chief Growth Officer:

• Why does Antoine believe that the best product and growth teams do not need to do A/B tests?

• Why does Antoine believe the best growth teams do not believe in anything?

• What growth tactics have worked best for Revolut? What did they learn?

• What have been the biggest growth flops? How did that change their approach?

• Why does Antoine believe localisation in product is BS and overrated?

• Why does CAC never come up at Revolut? Why do they not believe it is a metric to focus on? What metrics do they focus on instead?

• What does Antoine mean when he says “growth is a bidding war”? How does one win the “bidding war” today?

• Why does Antoine believe the best growth teams focus on optimisations and 1% gains not moving the needle for a company?

• What are the single biggest mistakes growth teams make today? What used to work that no longer works?

• What growth tactic is most effective but also most under-utilised? How can startups take advantage of this?