20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed

Posted on 6th November 2015 by Harry


Willie Biggart is the Chairman @ Spoonfed, a startup on the cusp of 2 extremely hot sectors, SaaS and food. Spoonfed offers a new way for catering companies and restaurants to take advantage of the growing corporate food drop off market. They are currently raising a £500,000 round on SyndicateRoom, which you can check out here! With regards to Willie himself, Willie founded his own business, BD Network in 1990 and exited in 2002 and BD Ntwk is now one of Europe’s largest marketing agencies. Since 1990 Willie has started, developed and sold 3 businesses.


In Today’s Episode You Will Learn:

1.) How did Willie make his move into the entrepreneurial path and come to be Chairman of Spoonfed?

2.) Why does Willie believe it is more beneficial to have SaaS based businesses rather than people based businesses?

3.) Often the hardest problem for SaaS businesses is finding their first customers, how did Willie go about getting Spoonfed’s initial user base?

4.) What strategies did Willie undertake to try and understand what features his customers wanted and then how to attract them?

5.) Why does Willie believe the food tech space has seen explosive growth, both in the UK and the US?

5.) Having invested and raised money in the seed round of the funding cycle, both as investor and operator, what advice would Willie give for founders entering a seed round.

Items Mentioned In Today’s Episode:

SpoonFed’s Current Fundraising Campaign on SyndicateRoom

Willie’s Fave Book: Eric Ries: The Lean Startup, The E-Myth Revisited

Willie’s Blog or Newsletter: Kenny Fraser, Sunstone Communications

As always you can follow Harry and The Twenty Minute VC on Twitter here!

If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!


Want the latest 20VC insights?

Get all of the insights from of our latest epsiodes and more in our monthly newsletter. All venture, no spam.