20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup’s Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha

Posted on 5th December 2016 by Harry

FullSizeRender 89

Scott Dorsey is the Managing Partner @ High Alpa, the startup studio that both builds and invests in some of the most exciting SaaS companies today. Prior to HighAlpha, Scott was a successful entrepreneur who co-founded ExactTarget and led the company from start-up to global marketing software leader. ExactTarget went public on the New York Stock Exchange in March 2012 and sold to Salesforce.com in July 2013 for $2.7 billion. At Salesforce, Scott worked directly with Marc Benioff to execute the ExactTarget vision within Salesforce.



In Today’s Episode You Will Learn:

1.) How Scott made his way into the world of venture from founding ExactTarget?

2.) What was it like to work directly for Marc Benioff? What were the biggest learnings and takeaways? What were the biggest challenges?

3.) With a startup studio producing companies and a fund investing in them, how does Scott avoid the negative signalling that is inherent within these 2 structures?

4.) Having seen so many successful SaaS startups, what does product market fit look like to Scott? From the studio, what are the biggest challenges his startups face in hitting product market fit?

5.) What are the fundamentals that all startups should focus on in the quest for product market fit? What are the challenges? How should this be measured?

Items Mentioned In Today’s Show:

Scott’s Fave Blog: SaaStr

Scott’s Fave Book: Good To Great by Jim Collins

As always you can follow Harry, The Twenty Minute VC and Scott on Twitter here!

Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC.

Pearl believes the latest automotive technology should be available to every driver – whether it’s time for you to buy a new car or not. RearVision is our first step in driving this commitment forward. Pearl RearVision is the only wireless backup camera and alert system that installs in minutes and updates throughout its lifetime. Pearl literally takes less than 10minutes to install and is completely wireless because it’s solar powered. Since RearVision is software based, we’re able to push updates and new features over the Pearl App in the exact same way you receive updates for other apps on your phone. Pearl RearVision is perfect for anyone who wants to upgrade their car in minutes. Pearl RearVision is $499.99 and available at PearlAuto.com. It’s also available on Amazon and through Crutchfield.

Xero is beautiful, easy-to- use online accounting software for small businesses. With Xero, you can easily manage your accounting anytime, anywhere from your computer or mobile device.When you add Xero to your small business you are able to: Send online invoices and get paid faster. Get an instant view of your cash flow. Track your payroll and keep tabs on your inventory. Partner with your accountant and bookkeeper in real time whenever you like. You can also customize your Xero experience with over five hundred business apps, including advanced solutions for point-of- sale, time tracking, ecommerce and more. Sign up for a free thirty-day trial at xero.com/20vc

Want the latest 20VC insights?

Get all of the insights from of our latest epsiodes and more in our monthly newsletter. All venture, no spam.