20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop
28th September 2022
Scott Belsky is a Venture Partner @ Benchmark, one of the world’s leading VC funds. As an early-stage investor himself he has made investments in the likes of Uber, Warby Parker, Pinterest and Flexport just to name a few. Prior to Benchmark, Scott co-founded Behance in 2006, and served as CEO until Adobe acquired Behance in 2012. After Behance’s acquisition, Scott served as Adobe’s Vice President of Products, rebooting Adobe’s mobile product strategy and leading Behance until 2016. If that was not enough Scott is also, the co-founder and Chairman of a new marketplace product under development.
In Today’s Episode You Will Learn:
1.) How Scott made his move into VC with Benchmark having founded Behance and been a VP @ Adobe?
2.) How did Scott see his investment decision making process change when comparing being an angel to a VC? What was it about VC that made Scott realise that he would not be a traditional VC?
3.) Why does Scott believe that when momentum is growing too fast it is generally likely to fade out? At what point is the transition point between large momentum that is and is not sustainable?
4.) Why is Scott fascinated by ‘the journey in between’? What gives Scott hope when reviewing a company in this stage? What does he always look for?
5.) Why does Scott think that autonomous vehicles in cities will be a public utility? Will the data sets produced be publicly or privately owned? Who will operate mass transit systems?
Items Mentioned In Today’s Show:
Scott’s Fave Book: Tribe: On Homecoming & Belonging
Scott’s Fave Blog or Newsletter: The Information
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