20 Sales: Why Founders Should Not Be The One To Create The Sales Playbook, How To Structure Each Interview in the Hiring Process For Sales Reps, How To Use an “Interview Panel” Effectively and more with Zhenya Loginov, CRO @ Miro
22nd June 2022
1.) How Sarah made her way into the world of VC from selling ads in college?
2.) What is the deal sourcing story behind your sourcing of Pinterest for Bessemer? What made Sarah so excited about the product? At what stage did Sarah realise the huge potential Pinterest did have?
3.) How did Sarah decide Greylock was the right VC to choose over the plethora of other options?
4.) How does Sarah try and appeal to the inner founder? What does she do to make sure she is the first person they call? What forms of communication does Srah like to communicate with?
5.) What is Sarah’s attitude to VC’s personal brand? How has Sarah seen the personalisation of VC in recent years? Why the shift from blog to Medium?
6.) What is the most important attribute for a consumer product to have? Does it have to be both 10X better and cheaper?
Items Mentioned In Today’s Episode:
Sarah’s’s Fave Book:
Sarah’s Fave Blog or Newsletter: