20Sales: The 3 Profiles of a Sales Rep, How to Negotiate in a Sales Process, How to Sell to a CFO & How You Should Shift Sales Messaging in a Downturn with Frank Fillmann, CRO @ Salesforce Australia
23rd March 2023
1.) How Sarah made her way into the world of VC from selling ads in college?
2.) What is the deal sourcing story behind your sourcing of Pinterest for Bessemer? What made Sarah so excited about the product? At what stage did Sarah realise the huge potential Pinterest did have?
3.) How did Sarah decide Greylock was the right VC to choose over the plethora of other options?
4.) How does Sarah try and appeal to the inner founder? What does she do to make sure she is the first person they call? What forms of communication does Srah like to communicate with?
5.) What is Sarah’s attitude to VC’s personal brand? How has Sarah seen the personalisation of VC in recent years? Why the shift from blog to Medium?
6.) What is the most important attribute for a consumer product to have? Does it have to be both 10X better and cheaper?
Items Mentioned In Today’s Episode:
Sarah’s’s Fave Book:
Sarah’s Fave Blog or Newsletter: