20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop
28th September 2022
1.) How Rod came to found one of New Zealand’s breakout tech startup in Xero?
2.) What were the very first days of Xero like? How and why did Rod decide to IPO from the start? How did Rod convey the narrative so well from day 1?
3.) What does it take to transition a firm like Xero from a 50 man startup to a 500 an company? What are the challenges? How do you assure a consistent hiring quality and mechanism?
4.) How are Xero doing in the US in terms of fighting Intuit? Is it a winner take all market?
5.) How was the fundraising process for Rod? How did Rod choose and meet his investors? What was important for Rod when making the selection?
Items Mentioned In Today’s Episode:
Rod’s Fave Book: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future