20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop
28th September 2022
Rob Go is a co-founder and Partner at NextView Ventures, Next View are hands on, high conviction true seed stage investors. Prior to founding NextView, Rob was at Spark Capital and focused on early stage investments in consumer web and mobile. Before joining Spark Capital, Rob worked at Ebay as the Business Product Lead for “Finding”. In this role, he oversaw the launch of major products that enhanced the search, browse, and product discovery experience for tens of millions of users.
1.) How did Rob come to found NextView and what was his route into VC?
2.) NextView are seed investors but what does that really mean today? Why has the entire seed stage moved further down the funnel?
3.) With regards to runway, there are two side son the table, those like Jeff Clavier and I who believe 36 months is optimal. What side of the table is Rob on? Longer or shorter runway?
4.) Why are smaller rounds optimal according to Rob? What do they allow you to do that you cannot do with larger rounds? What does the rise of pre-seed do for Rob as a true seed investor?
5.) Regadless of label competition between VC is now larger than ever, what does Rob make of the personalisation of VC and branding tactics used by Mark Suster etc?
Items Mentioned In Today’s Episode:
Rob’s Fave Book: Ready Player One
Rob’s Fave Blog: Wait But Why
Rob’s Most Recent Investment: Dia & Co