20VC: How To Analyse Platform Shifts Effectively, The Effects Of Not Having Free and Open Distribution & The Right Way To Think About Board Composition with Neil Young, Founder & CEO @ N3twork
Posted on 26th January 2018 by hstebbings1
Neil Young is the Founder & CEO @ N3twork, the next generation mobile games maker and publisher with their services already touching millions of customers. They have raised over $17m in VC funding from some of the very best in the business including Mike Maples @ Floodgate, Bing Gordon @ KPCB and the team at Google Ventures. Prior to N3TWORK, Neil founded ngmoco, a leading social mobile games company, acquired by DeNA for a reported up to $400m. Before ngmoco, Neil spent many years at Electronic Arts where he was responsible for producing some of EA’s most successful game franchises including: The Lord of the Rings, The Sims, Medal of Honor and Command and Conquer, among others.
1.) How Neil made his way from telling his mother in the UK he was not going to university to producing world-leading games, to selling a company for a reported $400m?
2.) What are the 2 questions Neil believes everyone should ask when evaluating the potential of a new platform? How does Neil think about the platform shifts at present given his publishing to mobile? Where do most people make mistakes when assessing platform shifts?
3.) Peter Fenton stated on the show: “startups are starved of free and open distribution”. How does Neil think about incumbency advantages with regards to distribution? Would an open platform yield greater potential distribution? How does Neil view the world of paid and performance marketing today? How has his views changed on the space?
4.) What are the 3 things that Neil believes all founders must do in order to assemble and manage a board successfully? Why is it important to listen to board members on their own and as a group and compare? Where do most founders go wrong in board management?
5.) Neil sold ngmoco for a reported $400m, what does Neil believe are the 2 big questions that all founders must ask themselves when contemplating a potential sale? What are the 2 different types of acquisitions that exist today?
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