20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop
28th September 2022
1.) How did Mike come to found one of the hottest new audio startups, Anchor?
2.) Why have we seen such a renaissance of podcast listening? Will this continue in the long term future and if so, what will drive the long term future growth?
3.) How did Mike use the beta testing phase to learn and iterate on customer behaviour? Following this, how did he implement this feedback to create a community that could be harnessed on launch?
4.) When examining alongside Sarah Tavel’s hierarchy of engagement, how does Mike address retention and the creation of virtuous loops within Anchor?
5.) How does Mike fundamentally attempt to menthes Anchor? At what level of growth can the cash taps be turned on? How can Anchor be made to be revenue generating for both the platform and content creators?
Items Mentioned In Today’s Episode: