20VC: Why It Is All Still About User Growth and How To Conduct The Optimal Beta Testing Phase with Mike Mignano, Co-Founder & CEO @ Anchor

Mike Mignano is the Co-Founder & CEO @ Anchor, the app that allows you to share and engage with your network via audio, essentially radio for the people. Prior to founding Anchor, Mike was Head of Product @ Aviary, prior to it’s acquisition by Adobe. Anchor was one of the hottest products at SXSW this year and has received funding from our good friends at Homebrew, SV Angel, Betaworks, Eniac Ventures, Scott Belsky and many more.

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In Today’s Episode You Will Learn:

1.) How did Mike come to found one of the hottest new audio startups, Anchor?

2.) Why have we seen such a renaissance of podcast listening? Will this continue in the long term future and if so, what will drive the long term future growth?

3.) How did Mike use the beta testing phase to learn and iterate on customer behaviour? Following this, how did he implement this feedback to create a community that could be harnessed on launch?

4.) When examining alongside Sarah Tavel’s hierarchy of engagement, how does Mike address retention and the creation of virtuous loops within Anchor?

5.) How does Mike fundamentally attempt to menthes Anchor? At what level of growth can the cash taps be turned on? How can Anchor be made to be revenue generating for both the platform and content creators?

Items Mentioned In Today’s Episode:

Mike’s Fave Blog: The Skimm

Mike’s Fave Book: Cat’s Cradle

Sarah Tavel’s Hierarchy of Engagement

Jakob Nielsen UX Designer

As always you can follow The Twenty Minute VC, Harry and Mike on Twitter here!

If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!

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