Fiverr CEO & Founder, Micha Kaufman: "If You’re Not Adapting to AI, F* You. You’re Done!"

20VC

Jun 9, 2025

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Micha Kaufman is the Founder and CEO of Fiverr, the leading online marketplace for freelance services. Fiverr has had an insane ride in the public markets, in 2019 the company went public with a $650M market cap, at their peak that hit over $8BN. Today, facing a wave of AI, the company has a market cap of $1.121BN on an estimated $430M EOY revenues. Prior to co-founding Fiverr, Micha successfully founded and led several startups over the last 30 years.

In Today’s Episode We Discuss:

“Fuck you. It’s not my job to make you better.” Micha’s viral internal email that sparked a company-wide awakening

The real reason Micha thinks Fiverr is vulnerable to AI

“Replace 100% of your job with AI”: Micha’s challenge to every employee

“Rediscover your humanity”: Why AI is forcing a new kind of soul-searching

The brutal truth about entitlement in the modern workforce

Wake the f*** up: Micha on the crisis of work ethic and ambition

“Too many startups, zero value”: Why AI is the new dot-com bubble

The time-to-clone has collapsed: Why your startup can be copied in 10 days

The race against luck: Micha’s philosophy on speed, clones, and defensibility

Why distribution, not code, is the moat that matters now

The new game of investing: Why backing “missionaries” is all that counts

The seed investment Micha wrote off… that became his biggest win

Will 999 out of 1000 AI startups die? Micha says yes

“Being a CEO today is like captaining a ship in a storm”

Will governments take control of AI? The Manhattan Project analogy

The rise of AI superpowers—and the brutal decline of everyone else

The single-person unicorn: Is it real? Micha says yes

Why Micha’s hiring more engineers—not fewer

Marketing is being disrupted faster than engineering. Here’s how

What cost Micha wants to cut—but can’t

Why Micha would tell his kid: “Don’t go to university”

The business Fiverr could have built before OnlyFans—and why they didn’t

How Micha decides every year whether he should still be CEO

The ultimate metric: When meaning matters more than happiness

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