20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop
28th September 2022
1.) Where did it all start for Martin? What is the Martin Mignot story?
2.) How does Martin view venture as a career vs coming into it later on? Why does Martin think venture is now a viable career from the offset?
3.) Does Martin agree with Sheryl Sandberg’s statement, it doesn’t matter where you sit, as long as you have a seat on the rocketship? How important is valuation for Martin when making the decision?
4.) How Martin goes about sourcing the latest and greatest startups from the European ecosystem?
5.) How does Martin evaluate founders and consider their ability to execute on their plan, prior to making the investment?
6.) Talking of difficulty for startups attaining funding, what are your thoughts on VC founder alignment? You have said to focus before on the business and not the team, unless exceptional cases prevail, this is very strange for me to hear. Why is it you have adopted this stance and why do you feel it is best?
Martin’s Fave Book: