Luke Harries, Head of Growth @ElevenLabs: Why You Do Not Need PMs
20Growth
May 23, 2025
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Luke Harries is Head of Growth at ElevenLabs, where he leads marketing, product, engineering, and developer experience. ElevenLabs has raised $281M with the latest round pricing the company at a $3.3B valuation. Previously, Luke held roles at PostHog and Microsoft, and is also an angel investor supporting startups like Lovable and Runna.
In Today's Episode We Discuss:
The $3.3B Growth Engine Behind ElevenLabs
Why Luke Said “No” to Investing in ElevenLabs (and Why He Was Wrong)
How ElevenLabs Makes a Horizontal Product Strategy Work
How to Build Sharded Growth Teams That Actually Scale
The 7-Part Launch Playbook That Gets 700K+ Views Per Product
The Truth About CAC, Payback, and Performance Marketing in AI
SEO Isn’t Dead: The Mini-Tool Strategy You Should Steal
Kill Your Inbound SDRs—The Case for Voice AI in Sales
Why You Don’t Need PMs and the Rise of Growth-Led Product Teams
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