20VC: Eventbrite Founder, Julia Hartz on The Lessons Learned Scaling Eventbrite to Unicorn Valuation & $3Bn in Gross Ticket Sales

Posted on 20th October 2017 by Harry

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Julia Hartz is the Co-Founder & CEO @ Eventbrite, the unicorn startup that is the world’s largest event technology platform, powering over 2 million events around the world each year. They have raised over $330m from some of the greats of industry including Roelof Botha @ Sequoia Capital, Jeff Clavier @ SoftTech, David Saks, Bebo’s Michael Birch, Tiger Global and many more. Under Julia’s leadership, she has taken Eventbrite to become the world’s largest event technology platform and has received multiple accolades for workplace culture, being named the best place to work in SF for 7 years running. Personally, Julia has won numerous awards including Fortune’s 40 Under 40, Inc’s 35 Under 35 and Most Powerful Female Entrepreneurs.



In Today’s Episode You Will Learn:

1.) How Julia came to found Eventbrite with her husband Kevin from a small apartment in Potrero Hill and turned it into the unicorn it is today?

2.) How did Julia and Kevin meet? What was the meet-cute? How did that translate into the founding of Eventbrite? How did Julia think about partnering with her fiancee at the time, as a business partner? What made it also a great business partnership?

3.) Why does Julia believe that creating a company is like creating a family? How has Julia seen herself scale as CEO of the company, with the immense scaling and growth of the firm? What have been the challenges and how did she overcome them?

4.) What does Julia believe are the requirements for successful CEO transition? How can this be managed correctly both internally and externally? What other elements made last year a particularly momentus year for change at Eventbrite?

5.) How does Julia think about balancing the immediate elements of the present day with the long-term vision for the roadmap? What is the right mindset to adopt? How does one look to prevent “Innovators Dilemma”? How does Julia split her time?

Items Mentioned In Today’s Show:

Julia’s Fave Book: Overwhelmed

Julia’s Fave Blog: The Skimm

As always you can follow HarryThe Twenty Minute VC and Julia on Twitter here!

Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC.

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