20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop
28th September 2022
1.) How Josh came to found Raden and what the a-ha moment was for him?
2.) Why does Josh believe in the benefits of the dual approach to selling both being online and with physical retail stores?
3.) Why have we seen such innovation in the space in the last 30 years? The incumbents have said, they are bad at selling online, what are they doing wrong? What is Josh doing to optimise the process?
4.) Why is Josh bullish on omni-channel retail? What are the benefits?
5.) How are hardware products innovating on the hardware as a service model and integrating physical retail products with superior mobile experiences?
6.) What trends have we seen in investing in hardware products in the last 5 years or so? Why is hardware becoming more attractive an investment field?
Items Mentioned In Today’s Episode: