20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop
28th September 2022
Josh Breinlinger is a Managing Director @ Jackson Square Ventures where he has made investments in the likes of Contently, OfferUp and rented.com, just to name a few incredible companies. He is also the ultimate master of all things marketplaces, especially when early stage startups must deal with the inevitable chicken and egg problem. Prior to life as a VC with JSV, Josh was part of the founding team @ ODesk, a co-founder @ Rev and the Head of Product and Marketing @ Adroll.
In Today’s Episode You Will Learn:
1.) How Josh made the transition from the world of startups to investing with Jackson Square?
2.) Josh previously said, ‘data informed VCs will always beat data-driven VCs’. What makes Josh say this? What does being data-driven lead to weak investment decision making?
3.) Josh also said, ‘we will see the rise of the master marketplace’. What does he mean by this? How is this different from current marketplace startups today? With such specialization does this not make it an unattractive sector for VCs with a smaller TAM?
4.) Following from Josh’s statement that ‘not all GMV is equal’, how does that affect how Josh views; transaction size and frequency, share of wallet, value post-match being made and disintermediation?
5.) Why does Josh think rewarding VC activity is fundamentally wrong? What does it show that is, in reality, a falsehood?
Items Mentioned In Today’s Show:
Josh’s Fave Book: The Wright Brothers
Josh’s Fave Blog: Bill Gurley: Above The Crowd
Josh’s Most Recent Investment: ScriptDash
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