20Growth: How AI Will Change the Game For Content Creation and SEO, The Secret to Mastering SEO, When and How To Invest in SEO Most Effectively & The Best and Worst SEO Strategies with Joost De Valk, Founder @ Yoast
Posted on 12th April 2023 by Harry
Joost De Valk is one of the OGs of SEO. As the Founder of Yoast, he scaled what was a side project plugin into a multi-million dollar business, used by 13 million sites and selling to Newfold Media in 2021. As one of the early SEO pioneers he is also an extremely coveted angel investor and invests through his company, Emilia Capital.
Want the full transcript of this episode with Joost De Valk? Sign up for our newsletter below and we’ll send you a copy as soon as it’s done!
In Today’s Episode with Joost De Valk We Discuss:
1. From Side Project to Multi-Million Dollar Business:
Why and how did Joost create the first version of Yoast?
When did he realise that this was not a side project and could be a big business?
What does he know now that he wishes he had known when he started Yoast?
2. When, How and Why To Invest in SEO:
When is the right time to invest in SEO?
How should one determine how much budget to allocate to SEO?
Once decided on budget, what are the first steps to investing in SEO?
Which part of the org should SEO team specialists sit in?
What are the biggest mistakes founders make when investing in SEO?
3. AI Changes The World of Context:
How does AI change the way businesses create content?
How can startups leverage AI to create and distribute more content for SEO?
What are the biggest challenges/problems to leveraging AI for content creation?
4. Creating a Developer-Led Brand and Mastering PLG: