John McMahon on How to Hire, Train and Retain the Best Sales Reps & How Sales Changes in a World of AI

20Sales

Nov 28, 2025

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John McMahon is widely regarded as one of the greatest enterprise-software sales leaders of all time. He's the only person to have served as Chief Revenue Officer at five public software companies: PTC, GeoTel, Ariba, BladeLogic and BMC Software. He helped scale BladeLogic from a startup into a public company — ultimately leading to its ~$880M sale to BMC — and drove GeoTel into a multi-billion dollar acquisition. Today he sits on the boards of top names such as Snowflake and MongoDB, while also mentoring and influencing a who's-who of modern SaaS sales leaders.

In Today's Episode We Discuss:
  • The Art and Science of Sales: Insights from a Veteran

  • Adapting Sales Strategies in the Age of AI and PLG

  • The Ultimate Framework to do Deal Qualification

  • How to Drive Urgency and Maintain Sales Process

  • How to Hire the Best Sales Reps

  • Step-by-Step Guide to Training Sales Reps

  • The Mindset of the Best Sales Reps

  • Single Most Important Skill to Win in Sales

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© 2024 20VC. All rights reserved.