20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop
28th September 2022
Jessica Mah is Founder and CEO of inDinero, which she started back in 2010 to help entrepreneurs with all their accounting and tax needs after going through the same challenges with her own businesses. Jessica has grown inDinero from zero to multi-million dollar revenues with over 100 full-time employees and has been featured in the Forbes and Inc 30 Under 30 Lists. The company has raised over $10M to date and is growing rapidly. Her goal is grow inDinero into being the leading accounting provider for businesses.
1.) How did Jessica come to found Indinero, an SMB accounting startup when she was at University?
2.) Why did Jessica decide to raise funding from angels over VC’s? What were the benefits of this?
3.) Why does Jessica believe that institutional capital is never patient capital? What additional value add do angels bring that VCs and HNW’s do not bring?
4.) How does Jessica like to involve her investors in the hiring process? How can founders do this and why should they?
5.) Why does Jessica believe it is better to have a board that works for the founder and not the other way round? Does this not lead to conflict?
Items Mentioned In Today’s Episode:
Jessica’s Fave Book: A Guide To The Good Life