FF 013: ‘Make Bets And Believe In What You Are Doing’ with James Borow @ Shift & Brand Networks

Posted on 18th September 2015 by Harry


James Borow is Chief Product Officer at Brand Networks which delivers social marketing and advertising to 650 enterprise customers, following their acquisition of Shift where James was CEO and Co-Founder and led the business to being the No 1 marketing software company for social advertisers with clients such as Linkedin, Twitter and Facebook. James was named a semi-finalist for Ernst & Young’s Entrepreneur Of The Year Award in 2014, and is a thought leader in digital advertising, with articles in Forbes, The New York Times, Bloomberg and Business Insider. James is also an active angel investor, having invested in Kixer, a mobile advertising platform, Gradient X, a mobile DSP (acquired by SingTel) and Conversion Logic, an online advertising attribution platform.


In Today’s Episode You Will Learn:

1.) What were James’ entrepreneurial origins and what was his aha moment?

2.) How did James get his first clients and what were the hardest aspects of growing the business?

3.) What was it like working with these tech titans like Twitter, Facebook and Linkedin?

4.) Shift obtained $14m in VC funding. How did James meet his investors? How was the fundraising experience for James? What were the surprises and challenging aspects?

5.) Shift was acquired by Brand Networks for $50m but what were James’ reasons for selling? Was there any clash between James and his investors when it came to the sale?

6.) What advice would James give to founders contemplating selling their business to larger acquirers?

Items Mentioned In Today’s Show:

James’ Fave Book: John Adams by Dave McCullough

James’ Fave Apps: Snapchat, Business Insider and ProductHunt

As always you can follow Harry, The Twenty Minute VC and James on Twitter here!

If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!


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