20VC: Lessons From Scaling Trulia to IPO, How To Maximise Your Impact within Your Organisation and Why No One Is Ever 100% Ready For The Next Job with Heather Fernandez, Founder @ CEO @ Solv
Posted on 24th August 2018 by hstebbings1
Heather Fernandez is the Founder & CEO @ Solv, the startup that simplifies everyday healthcare by providing access to high quality, last-minute care. To date, Heather has raised over $23m in funding from some of the great of the world of venture including Bill Gurley @ Benchmark, Theresia @ Aspect, James Slavet @ Greylock and Pete Flint @ NFX. Prior to Solv, Heather was part of the early team @ Trulia, where she led advertising product, marketing, and sales strategy and saw the team go from 20 people through to the $2.5B acquisition by Zillow Group. Before Trulia, Heather was at Morgan Stanley and more interestingly was National Deputy Press Secretary for Senator John McCain’s 2000 presidential campaign. If all of that was not enough, Heather is also a Board Member at the global behemoth, Atlassian.
1.) How Heather made her way into the world of startups from the world of politics? How she came to be one of the early team at Trulia? What was the a-ha moment for Solv?
2.) How does Heather fundamentally define “culture”? What is the trust equation? Why does it play such a central role in successful culture building? What does Theather mean when she discusses “constructive candor”? What are the common mistakes Heather sees founders make when it comes to scaling culture? What literal actions can be done to instil trust and respect within the team?
3.) Does Heather agree with James @ ThredUp, “marketplaces founders have to be immensely stubborn”? Would Heather agree with Leah @ TaskRabbit with regards to marketplace NPS and “one side of the equation will always be less content”?
4.) What advice would Heather give to managers to maximize their impact in their organisation and their career? How does Heather think about bringing in the right people at various stages of the company? How does it change with scale? On funding, Solv has raised $23m, how does Heather think about when is the right time to pour fuel on the fire?
5.) Heather is also on the board of Atlassian, so what are the core benefits of simultaneously sitting on a board and managing your own board? What have been Heather’s biggest learnings from her time on the Atlassian board? How do the best founders manage their boards successfully?
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