On Running's CPO Gerald Marolf on How to Create Emotion Through Product & Why 99% of Products Fail and How to Create Cults Around Products

Gérald Marolf is the Chief Product Officer at On Running. Gérald oversees the full range of On's shoes, apparel and accessories to make sure each delivers performance, comfort and style. Before On, Gérald spent over a decade building consumer brands with collaborators such as Microsoft and Ferrari.

In Today's Episode We Discuss:

• Why Most "Great Products" Fail to Create Emotion

• How Perfume Taught Me Everything About Desire & Product

• The Brutal Reality of Building Physical vs Digital Products

• Why "Simple Design" Is Overrated and Dangerous

• Why Vuori is the Brand to Short in Consumer

• The Biggest Product Mistake: Listening to Customers Too Much

• On Only Do Tennis Because of Roger Federer

• Were We Too Late to Marathon Running? A Painful Admission

• The Most Controversial Product On Has Ever Launched

• Are Counterfeits Good or Bad in Fashion?