20VC: Overcoming The Engineer Boys Club, Disrupting The “Pink Aisle” & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox

Posted on 1st December 2017 by Harry

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Debbie Sterling is the Founder & CEO @ Goldieblox, an award‐winning toy company on a mission to “disrupt the pink aisle.” An engineer and entrepreneur, Sterling has made it her mission in life to tackle the gender gap in science, technology, engineering and mathematics. Sterling was named TIME’s “Person of the Moment” and Business Insider’s “30 Women Who Are Changing the World” and is regarded as one of the leaders of the movement toward getting more girls interested in engineering and technology. In January 2014, GoldieBlox beat out more than 20,000 businesses in a contest run by Intuit to become the first‐ever small business to air a commercial during the Super Bowl.



In Today’s Episode You Will Learn:

1.) How Debbie overcame the “engineering boys club” at Stanford and the a-ha moment that led to the creation of Goldieblox?

2.) How does Debbie look to overcome those really tough times as an entrepreneur, from exclusion to the “engineering boys club” to a harsh reception at an accelerator, how did Debbie look to deal with that personally?

3.) Question from Kanyi Maqubela: Is the gender diversity issue primarily a pipeline problem? Where are the key cracks in the system? What does Debbie believe is the point of key leverage?

4.) Question from Harley Finkelstein @ Shopify: How does Debbie ensure that everyone of Goldieblox’s videos go viral as it does? What is both the content creation strategy? How does Debbie look to optimise distribution of their content to attain that virality?

5.) Why does Debbie believe that VCs are missing a massive opportunity by not investing in CPG and hardware? What single value add would be most attractive to Debbie for an investor entering the space? What must hardware and CPG founders really look for in their investor base?

Items Mentioned In Today’s Show:

Debbie’s Fave Book: The Brothers Karamazov

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