Inside Clay's Sales Playbook Scaling to $100M ARR | How to Set Sales Comp Plans | How to Read Sales Talent Linkedin Profiles | What Profiles to Hire & Fire

20Sales

May 2, 2026

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Becca Lindquist is Head of Sales at Clay, one of the fastest-growing AI companies to reach $100M+ ARR. She previously helped scale dbt Labs into a category-defining data platform, building and leading high-performing sales teams. Before that, she was an early sales leader at Heap, where she played a key role in scaling the GTM motion.

In Today's Show We Discuss:
  • Why most sales reps plateau and when you should leave your company

  • Should you jump from SaaS to a hot AI startup right now?

  • How long is too long at one company and what great tenure actually looks like

  • How to read a LinkedIn profile like a world-class sales leader

  • The biggest hiring mistake sales leaders make (and how to catch it fast)

  • Titles vs salary: what actually predicts a great hire

  • What early-stage founders must look for in their first sales hires

  • How to evaluate AI startups: PMF, retention, and real signals that matter

  • Sales comp decoded: quota, OTE, and how to design winning incentives

  • How to build a high-performance sales culture (and avoid a toxic one)

  • What makes a true champion and why most reps get this wrong

  • Weekly forecasting: how elite sales teams run pipeline reviews

  • Are SDRs dead? How AI is really changing outbound sales

  • Why every rep owns pipeline and how top teams generate it

  • The future of sales productivity: AI tools, workflows, and what actually works

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