20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop
28th September 2022
Alina Cohen is a General Partner @ Initialized Capital, one of Silicon Valleys leading early stage seed funds. Their portfolio includes the likes of recent unicorn, Coinbase, Flexport, Cruise Automation, OpenDoor and many more incredible companies. As for Alina, prior to Initialized, she ran tech investments for Tamares Group, the first outside investor in Palantir, and previously founded Recrec, a computer vision startup which was acquired by Facebook, where she worked on Platform and Groups. You can also check out Alina’s voice controlled Arduino/Raspberry Pi here.
In Today’s Episode You Will Learn:
1.) How Alina made her way from selling her computer vision startup to Facebook to GP with one of SF’s best new seed funds, Initialized?
2.) Why does Alina think gaming is so similar to start-ups? What core components are the same? What about gaming led Alina to realise there were secrets to the world of starting companies and growing startups in Silicon Valley?
3.) Why is Alina so focused on engineering-centric founders? Why does Alina feel they are the most attractive investment opportunities? Why are they the founder profile that deals best when pivots have to be made?
4.) Why does Alina think that AI is more artificial than intelligent today? If ML is a “leveraged play on data”, where are the opportunities for startups with such data incumbency? Does AI just help the big get bigger?
5.) Why is Alina so bullish on the future of personal voice computing? What does Alina think will be the catalyst to consumer adoption? What are the compelling consumer applications with voice? Why does this remind her of the early FB platform days?
Items Mentioned In Today’s Show:
Alina’s Fave Book: The Three-Body Problem
Alina’s Most Recent Investment: Fly.io
Pendo delivers the only complete platform that helps companies create great products. The Pendo Product Experience Platform enables product teams to understand product usage, collect user feedback, measure NPS, assist users, and promote new features in-app – all without requiring any engineering resources. This unique combination of capabilities helps companies improve customer satisfaction, reduce churn, and increase revenue. Pendo is the proven choice of Salesforce, Cisco, Optimizely Citrix, BMC and many more leading companies. Start a free trial at http://go.pendo.io/harry