20Product: Linkedin CPO, Tomer Cohen on How Linkedin Does Product Reviews, A Post-Mortem on Stories, Linkedin Messenger and Spam & Why the Data Advantage in AI is Diminishing
26th May 2023
Over the last 7 years, I have scaled 20VC to 100M+ downloads, listeners in 117 countries and all of this with a spend of less than $1,000. Here are 10 of my biggest lessons:
Lesson 1: Persistence: This is a game of who can last the longest.
Lesson 2: Platform Selection: Choose the platform that best aligns to your skills and passion, not the one that is “hottest” at the time.
Lesson 3: Just Start: The biggest reason people fail is because they do not take the first step. The V1 will never be perfect but it will improve. Press publish.
Lesson 4: Consistency: You have to create a habit within your audience. You have to let them know when they should expect your content. This will also creating a forcing function for you to stick to.
Lesson 5: Be Targeted on your Content Topic: Do not be vague. You have to be very specific in the topic you choose. Start very niche. Find your 100 true fans. Expand from there.
Lesson 6: Every Piece of Content is Born Multi-Channel: You do a talk. This is not a single talk. This can be turned into a podcast. Several TikToks. A medium piece. No content is in isolation.
Lesson 7: The Right Ratio Between Creation and Distribution: Do not create content and then press publish and think the work ends there. You have to spend the same amount of time distributing the content as you do creating it.
Lesson 8: Create Champions: In the early days it is all about finding your 100 true fans. DM people that follow you. Make them feel special. They will retain and tell their friends. Create champions.
Lesson 9: Bring People Into the Creation Process: When people feel a part of the creation of content, they will share it actively. Make more people feel part of the creation process.
Lesson 10: Each Channel is Different, Optimise for Them: Different channels require different content types, formats, audio, optimise on a per channel basis.