20 VC FF 027: Risk, Incentive and Opportunity in Starting A Company with Daniel van Binsbergen, Founder @ Lexoo

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Daniel van Binsbergen is CEO and co-founder of Lexoo, an online marketplace that connects businesses with lawyers. Founded in 2014 in London, Lexoo has raised over $1.7M from a number of investors, including Forward Partners. Before founding Lexoo, Daniel was a senior associate at an international law firm, working in London and Amsterdam. A special thank you to Mattermark for providing all the data displayed in today’s show and you can find out more about Mattermark here! 
In Today’s Episode You Will Learn:

1.) What were the origins of Lexoo? What was the a-ha moment for Daniel?

2.) Was Daniel nervous about leaving the security of the legal profession to found a startup? What does Daniel advise people who want to make the leap but are not sure if it is worth risking everything?

3.) Why is there a divergence between the advancement of tech and the lacking progression of the legal space?

4.) Why did Daniel start Lexoo in a completely no tech, manual way? How was that? What would Daniel advise fellow founders who do not have the technical skills to build their idea?

5.) How did Daniel meet his investors? How did he find the fundraising experience? What was the challenging and surprising elements of the journey?

6.) If Daniel were to found Lexoo again, what would he do differently? Is there anything he wishes he had known before the process?

Items Mentioned In Today’s Episode:
Daniel’s Fave Book: The Mom Test by Rob Fitzpatrick 
Daniel’s Fave Blog or Newsletter: Mattermark, Seth Godin, James Altucher
Daniel’s Must Have Software: Sunrise, Trello
As always you can follow The Twenty Minute VC, Harry and Daniel on Twitter here!
If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!
I would like to say a huge thank you to our sponsor for today’s show: LoyaltyBay. Have you ever wished more of your website visitors would convert into a sale, signup or referral? If so, you need Loyalty Bay. With their saas conversion optimizer tool they increase any conversion metric by offering potential customers a choice of personalised rewards to get them to convert. They work with large enterprises like Virgin Media through to startups and have increased conversions on average by over 100%. Free 30 day trial at www.loyaltybay.co.uk