FF 011: How To Smash It On Indiegogo with Ben Nader, CEO and Co-Founder @ Butterfleye

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Ben Nader is Founder and CEO at Butterfleye, the most advanced wireless home monitoring system. In other words, Google Nest meets Dropcam. Butterfleye’s investors include some of the biggest and most prominent names in the industry including our friends and past guests Brad Feld and Jason Calacanis. Butterfleye currently have a campaign on Indiegogo, which you can support here!

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In Today’s Episode You Will Learn:

1.) How did Ben come up with Butterfleye?

2.) How does Butterfleye differentiate itself from other competitors like Dropcam?

3.) How much better does a new product have to be to beat the existing incumbents?

4.) Does Ben prefer mass market testing or small targeted testing with fewer individuals?

5.) How did Ben get his first customers?

6.) What has Ben done to drive the success of his Indiegogo campaign? What tips would he give to founders looking to raise on these platforms?

7.) How did Ben get Jason Calacanis as an angel? How did Ben find the fundraising process?

 

Items Mentioned In Today’s Show:

Ben’s Fave Book: The Alchemist by Paolo Coelho

Ben’s Fave Newsletter or Blog: Brad Feld’s Feld.com, Jason Calacanis’ Launch Ticker

Ben’s Fave Productivity Apps: Asana, Sunrise Calendar, Calm Meditation App

As always you can follow Harry, The Twenty Minute VC, Ben and Butterfleye on Twitter here!

If you would like to see a more colourful side to Harry with some mojito sessions to come, you can follow him on Instagram here!