20 Sales: Why Founders Should Not Be The One To Create The Sales Playbook, How To Structure Each Interview in the Hiring Process For Sales Reps, How To Use an “Interview Panel” Effectively and more with Zhenya Loginov, CRO @ Miro
22nd June 2022
Greg Bettinelli is a Partner at Upfront Ventures where he specialises in businesses at the juncture of retail and technology. Prior to Upfront, Greg was the CMO for HauteLook, a leading online flash-sale retailer that was acquired by Nordstrom for $270mm. Before HauteLook, Greg was Executive Vice President of Business Development and Strategy at Live Nation, responsible for strategic direction and key business partnerships for Live Nation’s ticketing and digital businesses. Before Live Nation, Greg held a number of leadership positions at eBay and StubHub and was the business leader who led eBay’s acquisition of StubHub in 2007.
In Today’s Episode You Will Learn:
1.) How Greg made his way into VC from the unconventional world of retail and consumer?
2.) How has Greg’s unconventional background altered how he views investments and founders? How does Greg test for the ‘grit’ required to be a founder?
3.) With the rise of direct to consumer, will we see the end of the physical retail store? Why do big retailers still have such little e-commerce presence?
4.) To what extent does Greg view brand as a form of IP in a prospective investment? How have we seen changing brand loyalty in the last decade?
5.) What are the fundamentals for growing a consumer brand successfully? Who has exemplified this?
Items Mentioned In Today’s Show:
Greg’s Fave Blog and Newsletter: Dan Primack: Term Sheet
Greg’s Fave Book: Michael Lewis
Greg’s Most Recent Investment: Happy Returns
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