20Sales: Outbound Sales Are Dead Today, Why Demand Generation Will Move Back Under Marketing, “Wisdom” that Everyone Needs to Unlearn About Sales & Why You Should Never Hire Someone You Do Not Know in Your First Five Hires with Brendon Cassidy

Posted on 8th March 2024 by Luca

Brendon Cassidy is one of the OG of enterprise sales of the last decade, having advised the likes of Gong.io, Pipedrive, Showpad. Previously Brendon was first Head of Sales at LinkedIn and VP of Sales at Talkdesk.

In Today’s Episode with Brendon Cassidy We Discuss:

1. The Early Days and Navigating Through the Dot-com Bubble:

  • How did recruiting prepare Brendon for a career in sales?
  • What impact did the dot-com bubble burst have on his early career?
  • What does Brendon know now that he wishes he had known when he started his career in sales?

2. The Playbook and Hiring The Team:

  • How does Brendon define the “sales playbook”?
  • Should the founder be the one to create and execute V1 of the playbook?
  • Should the first sales hire be a rep or a sales leader?
  • When is the right time to make that all-important first sales hire? 

3. Discovery and Outbound Are Broken

  • Why does Brendon feel discovery is useless in today’s sales process?
  • Why does Brendon believe outbound will move under the marketing function?
  • How does AI change the world of outbound sales?
  • Why will no great sales leaders join a company that doesn’t have an inbound machine?

4. Onboarding

  • What is the right way to onboard new sales reps?
  • How quickly do you know if a sales rep is not good? What are the signs?
  • What is the right way to measure the effectiveness of sales teams today?
  • What are the biggest mistakes founders make in onboarding sales teams?

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