20VC: 2 Levers To Fundraising: FOMO & Leverage and How To Use Them, How To Implement “A Sustainable Growth Mindset” & How To Put VCs To Work For You with Leore Avidar @ Lob

Let's Talk!


Leore Avidar is the Founder & CEO @ Lob, the startup that provides a powerful suite of API’s to deliver robust automation and scale for anything with a stamp. To date, Lob has raised close to $30m in funding from some of the greats of the investing world including Floodgate, Initialized, First Round and most recently YC’s Continuity Fund. As for Leore, prior to Lob he spent time in the technical business development team at Amazon Web Services and before that was a derivatives trader on Wall St with Citigroup.



In Today’s Episode You Will Learn:

1.) How Leore made the move from the world of trading on Wall St to founding one the game-changing companies in the world of API’s, Lob?

2.) What does Leore believe are the 2 levers that founders must use when fundraising? How can founders create a sense of VC FOMO when raising their round? How can founders enter a round with leverage? What does always having the upper hand in fundraising look like?

3.) How does Leore define “sustainable growth”? Why does Leore believe that most fast-growing companies do go bankrupt? What is Leore’s biggest fear with regards to “sustainable growth”? How does Leore advise founders to think about macro funding conditions when operating their company and thinking about expenditure?

4.) How has Leore seen his role as CEO change with the scaling of the company? Why does Leore believe the main job of the CEO is to hire and replace yourself? What have been the biggest challenges for Leore in the scaling of himself?

5.) Leore wants to create a company where people stay for 30+ years, what are the foundations to a workplace culture with such deep routes? What must be done from management to ensure this? How does Leore approach accountability and responsibility amongst the team?

Items Mentioned In Today’s Show:

Leore’s Fave Book: Multipliers: How the Best Leaders Make Everyone Smarter

As always you can follow HarryThe Twenty Minute VC and Leore on Twitter here!

Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC.

Leesa is the Warby Parker or TOMS shoes of the mattress industry. Leesa have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is ordered completely online and ships for free to your doorstep. The 10-inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com to start the New Year with better nights sleep!

Zoom, fastest growing video and web conferencing service, providing one consistent enterprise experience that allows you to engage in an array of activities including video meetings and webinars, collaboration-enabled conference rooms, and persistent chat all in one easy platform. Plus, it is the easiest solution to manage, scale, and use, and has the most straightforward, affordable pricing. Don’t take our word for it. Zoom is the top rated conferencing app across various user review sites including G2Crowd and Trust Radius. And you can sign up for a free account (not a trial!). Just visit Zoom.us.